While teaching people in an entertaining way is what we always try and do, telling a “story” in sequence was a new challenge for us—especially when the story educates doctors about the unusual way in which a type of drug goes to work inside a patient’s body!
This machine was inspired by the creation of an antibody-drug conjugate (ADC) medicine that helps patients with cancer. ADCs work differently than other therapies do. This machine was an attention-getting way to attract doctors to the company’s booth to learn about the journey of the ADC through the bloodstream, its binding with a cell-surface receptor, and how it enters the cell to attack the cancer. The machine will be displayed at other medical conferences in the future.
12' x 8' x 6'