Adcetris

Dimensions:
12' x 8' x 6'

Installed:
2013

While teaching people in an entertaining way is what we always try and do, telling a “story” in sequence was a new challenge for us—especially when the story educates doctors about the unusual way in which a type of drug goes to work inside a patient’s body!

This machine was inspired by the creation of an antibody-drug conjugate (ADC) medicine that helps patients with cancer. ADCs work differently than other therapies do. This machine was an attention-getting way to attract doctors to the company’s booth to learn about the journey of the ADC through the bloodstream, its binding with a cell-surface receptor, and how it enters the cell to attack the cancer. The machine will be displayed at other medical conferences in the future.




Adcetris
Adcetris
Adcetris
Adcetris
Adcetris
Adcetris
Adcetris
Adcetris
Adcetris
Adcetris